Digital Marketing

Digital Marketing 101 – What is Digital Marketing?

digital marketing

Lucas Lee Tyson is a digital marketing expert who has built and scaled a successful agency business. He will teach you practical methods to attract clients online in this course.

Unlike offline marketing, digital marketing allows you to track results more accurately. You can measure email open rates, website traffic, and more specific metrics such as newsletter subscriptions or home page visits. Click here at ScamRisk to learn more. 

What is Digital Marketing?

Digital marketing is a term that’s often used to refer to the marketing of products or services using digital channels. This can include everything from social media posts to email newsletters. It’s important to note that digital marketing is not the same as online marketing. While digital marketing uses the same tools as online marketing, it has a different approach to how these tools are used.

One of the biggest benefits of digital marketing is that it can reach a much broader audience than traditional advertising methods. For example, a newspaper advertisement will only be seen by people within the area where it’s distributed. However, digital marketing can be targeted to specific audiences based on their interests and purchasing behaviors. For example, a company selling financial services can target ads to internet users who have looked at their life insurance or retirement plans.

Additionally, digital marketing can be measured more accurately than traditional marketing methods. For example, a company can track how many people view an advertisement on their website and how many clicks it gets. This information can then be used to determine how effective an ad campaign is.

To get the most out of your digital marketing campaigns, it’s important to create a clear strategy. Start by identifying your target audience and creating a buyer persona. A buyer persona is a model of your ideal customer that can help you understand their needs and wants. This will help you determine which digital marketing channels to use and the type of content to create.

Once you’ve established your buyer persona, it’s time to create a digital marketing plan. This should include a budget and details on how each channel will be used to meet your goals. It’s also a good idea to include milestones and metrics for each channel so that you can measure your progress.

As you develop your digital marketing strategy, it’s important to remember that technology changes quickly. Make sure to keep up with the latest trends and developments in digital marketing so that you can stay competitive in your industry.

Social Media Marketing

Social media marketing, or SMM, is the use of social media platforms like Facebook, Instagram, and TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. SMM encompasses a variety of different activities, such as monitoring online mentions of the business and responding to them (social media listening and engagement), creating and publishing original content on the company’s social channels (content marketing), and running highly-targeted social media ads (social media advertising).

When it comes to achieving goals on social media, it’s important to have a clear plan in place. This will help keep everyone on your team focused on a well-defined goal, rather than just trying out tactics randomly. To help you define your social media goals, we recommend using SMART objectives.

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based. These are a great way to ensure that your social media goals are aligned with the rest of your marketing strategy and business objectives.

To drive social media traffic, it’s essential to publish quality content that’s engaging, informative, and interesting to your audience. This means crafting content that’s grammatically correct, free of errors, easy to read, and relevant to your industry. It’s also crucial to post frequently, as consistent posting has been proven to increase engagement rates.

Lastly, it’s important to measure your progress so that you can optimize your strategies over time. This can be done by analyzing the performance of your existing posts or by setting up new campaigns. For example, by looking at which of your posts have the highest engagement rate, you can start to identify what types of content your audience responds best to. This will allow you to create more of this type of content in the future.

Ultimately, SMM is a powerful tool that can be used at all stages of the customer journey. By monitoring what your customers are saying about you, promoting products and resources directly to them, and offering customer service via social media, businesses can increase brand awareness, improve conversion, and build long-term relationships with their audience.

Email Marketing

Email marketing is a form of digital marketing that uses email to promote products or services. It’s an effective way to communicate with your audience and can increase brand awareness, encourage customer loyalty, and foster repeat business. It can also help you build a database of customer insights that you can use to further target your messaging in future campaigns.

A great thing about email marketing is that it’s highly measurable, so you can see how well your campaign is performing. You can track click-through rates, open rates, and conversions to determine how effective your campaigns are. This allows you to make data-driven improvements that can boost your results.

The key to successful email marketing is having an opt-in approach that gives customers the option to receive your emails. This is important because unsolicited promotional emails are a turnoff for many people and can damage your reputation. Opt-in email marketing lets you send messages to people who have specifically chosen to receive them, which can result in higher engagement rates and greater ROI.

When a potential customer signs up for your email list, they’re often doing so because they’ve seen your ads or heard about you from a friend. However, you need to nurture these relationships by regularly communicating with them through email to keep them engaged and interested in your brand. Otherwise, they’re likely to lose interest and report your emails as spam which can harm your deliverability.

Email marketers have a range of email templates they can use to send to their subscribers. These include newsletters, event invitations, announcements, and offers. Newsletters are a great way to keep in touch with your audience and can include information about new products or services, articles, blogs, and reviews. Event invitations and announcements are often used to increase awareness about upcoming events or seminars.

A good subject line can be a game-changer when it comes to getting your emails opened. It answers the recipient’s first subconscious question: “Is this real or spam?” So, be sure to craft a subject line that’s both intriguing and relevant to your audience to help them decide whether or not to open your email.

Paid Advertising

Paid advertising is a form of digital marketing in which you pay to promote your business to a targeted audience on platforms such as Google, Facebook and LinkedIn. This can be a great way to drive traffic and conversions to your website or products and services, but it’s important to balance this with other marketing channels to ensure you reach the right audience in the most effective way.

Generally speaking, paid ads run on a cost-per-click (CPC) model where you only pay for the advertisement when someone clicks on it. This means that you can get up and running with a paid campaign very quickly, and you can also adjust your budget as necessary depending on performance.

Another advantage of using paid advertising is that you can target very specific audiences and demographics. For example, you can target hair salons within a 2-3 km radius of your store, or people who have shown an interest in your product or service on social media. This is a great way to reach new customers and can help complement your organic reach by targeting keywords that you would struggle to rank for organically.

One of the best things about paid advertising is that you can track and measure the performance of your campaigns in real-time. This allows you to make quick changes and optimise your campaigns to get the most out of them, increasing ROI. This is especially important as online marketing becomes more competitive and as the big players continue to monetise their user data.

In addition, you can use retargeting to target people who have already visited your site or engaged with your social media content. This is a great way to bring back potential customers who may have slipped away, or to follow up on leads that haven’t converted.

Overall, paid advertising is a powerful tool that all businesses should incorporate into their digital marketing strategy. However, it’s important to balance this with other channels such as organic SEO and social media, which will help you achieve long-term results that are sustainable.